Look for marketers to take advantage of social platforms with the best organic reach (the highest number of people who see their content without them having to pay an ad fee). Additionally, people care more about the features of a product than the brand itself. People trust influencers more than they trust traditional media channels. Marketers can ride this wave by focusing on providing great value to their customers through the campaigns they create. The two main trends we’ll see in 2022 are micro influencers and B2B influencers. Marketers who personalize the experience for their communities will thrive. Building authentic communities will be key, and it will be done with integrated audio, short video and external experiences that bring people into the fold of your brand. The pandemic has left people wanting connection. Personalized Experiences Connecting Communities Stacy Bliek, Integrity Staffing Solutionsġ1. The rise of common interest groups will enable people to cut through the noise of their social feeds and increase engagement with like-minded people, connecting on the topics they enjoy most. With this pandemic and the shift to remote/hybrid work environments, many are struggling to find ways to connect outside of conference calls and Zoom meetings amid their busier-than-ever schedules and home lives. Maile Keone, Listen Technologies Corporation
Marketers will need to pivot back to understanding human connection at a deeper level and accessing that through more “traditional” methods. There are waves of people jumping off platforms and focusing on meeting, connecting and staying connected through real life.
Delivering value-added content through groups, utilizing influencers and diversifying beyond Facebook paid advertising are some of the ways we plan to do it. Businesses should have paid and organic strategies for selling via social media, not just for growing followers and engagement. Social commerce is large, with more than $36 billion in sales in 2021, and it continues to grow. Paid And Organic Strategies For Social Commerce Instant promos create a FOMO atmosphere, increasing sales and word-of-mouth. Viewers can interact with the host, ask questions and comment in real time, and purchase right then and there without having to leave the platform. Livestream events are a unique blend of entertainment, engagement and e-commerce that create a seamless user experience. in 2021, and should hit $25 billion by 2023. The livestream video shopping market was expected to reach more than $11 billion in the U.S. An Increase In Livestream Video Shopping Events Reenita Malhotra Hora, Chapter by episodeħ. An engaged Discord group can essentially replace email marketing. Building a Discord community can be a very powerful opportunity for messaging. More Powerful Messaging Through Discord Groups Marketers will deliver these enhanced experiences throughout the consumer journey, from engaging with users during gaming to interactive campaigns to 3D shopping. Marketers can create experiential campaigns that leverage augmented reality and virtual reality technologies to engage seamlessly with consumers in the environment they are in. Immersive AR And VR Experiences Via Social Media Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
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